Pharm Companies & Social Media?

I was reading this article about the FDA giving a thumbs up for pharmaceutical companies to start using social media as a marketing tool. As a marketer I think social media is amazing ~ it's really historical if you think about it. Social media has completely changed the game. As a consumer, and a mom, I find it disturbing to think about the messages that will be generated by the pharm companies. A quote from the article:

Asked about original promotional material posted to a social site that might be subsequently altered by users, Kang said the agency takes into account third-party involvement in social media. A key consideration would be whether the marketer, or any companies working with it, had any role in prompting user-made changes.

Yikes!